Aller Media Finland will be in charge of commercializing the content of the international Space Nation project in the Nordic countries.
Space Nation’s main project is a training programme built in cooperation with NASA’s astronaut trainers, allowing anyone to compete for an opportunity to enter astronaut training and travel into space. With the new cooperation, Aller will sell innovative media and content solutions, such as data-driven marketing services, in the framework of the Space Nation project.
”Both Aller and Space Nation share a similar brave and innovative attitude towards business. It makes this cooperation opportunity fascinating. The project is also very interesting to advertisers due to its high profile: being part of a space travel and lifelong learning project is a unique opportunity both in Finland and globally. We offer brands a wide range of opportunities for visibility in different content and platforms throughout the campaign,” Partner Manager Juulia Karjula at Aller comments.
In addition to advertising sales, Aller is also responsible for related content production. The company has a long history of journalistic content in the Nordic countries which it will also benefit from in the upcoming cooperation: marketing services will be sold to brands in all Nordic countries.
Annette Kauppinen, CSO at Space Nation, comments on the cooperation: ”Space Nation is very excited about this cooperation agreement with Aller. We see Aller as the most advanced partner when it comes to data and building target groups and turning that into maximum benefits for advertisers. Space Nation offers many opportunities in native advertising with interesting content built into our astronaut training, open to all users.”
“We have an open and innovative organisation, and in our business making, we like to look ahead. A cutting-edge project like Space Nation is an excellent addition to our portfolio, and we are really excited about being part of it,” says Laura Avonius, Director, Digital Innovations, at Aller.
Space Nation is a Finnish start-up that Forbes has listed among the most promising international start-ups. The objective of its key programme is to make it possible for anyone to apply to become an astronaut. There is a free mobile app for training, allowing people from all over the world to develop their physical, intellectual and social skills. The best candidates will enter a globally televised training course and competition, and the winner will get to travel into space.
Aller Media Oy is an innovative and modern media and marketing service company known for its strong brands. We believe in freedom of speech, the openness of information, and interaction. The key competence areas of Aller Media include entertainment, lifestyle, digital media concepts, content marketing and data business. Thanks to its vision and regenerative ability, Aller Media holds a strong market position. Aller Refinery provides a combination of enriched target groups and understanding of people of an unforeseen depth for business needs by combining nationally significant offline and online data. Aller’s best-known brands are Suomi24, Dingle, Seiska, ELLE, Koti ja keittiö, Katso, Oma Aika, Idealista, Baana and All Over Press. The company employs around 250 people in Finland. www.aller.fi
Space Nation is a Finnish space media company offering concrete ways for everyone to participate in the new space era. Its main project, the Space Nation Astronaut Program, will be launched in the fall of 2017. www.spacenation.org