Turku School of Economics at the University of Turku has established a Laboratory of Business Disruption Research in order to research and develop management and implementation models for business disruptions. The partners of the Laboratory are Aller Media Finland, Bayer Nordic SE, IBM Finland, OP Financial Group, PwC (PricewaterhouseCoopers Oy), Rolls-Royce Oy Ab and Valmet Automotive Inc. The international partner of the initiative is Harvard Business School.
The aim of the Laboratory of Business Disruption Research is to study business disruption as a phenomenon and develop new operational business models and concepts to support the development of business and innovation. Key themes include artificial intelligence and machine learning, pricing innovations, competition methods, platform economy, change in ecosystems, and organisation management in disruptive business environment. First projects will be launched during early spring 2018.
“Disruption has hit the media business hard but Aller Finland has fought back. We have reinvented ourselves and are now gaining growth as a modern media and marketing company. In the past five years we have seen quite a change: a traditional print publication house becoming a modern, digital media and marketing company. We rely on our employees’ expertise, data and meaningful content. We are proud of what we have achieved and are happy to share our expertise with other companies in this initiative and to learn more from them,” says Pauli Aalto-Setälä, CEO of Aller Media Group Finland.
The research portfolio of the Laboratory contains academic research, applied research in collaboration with companies, and bilateral projects focusing on business development. The aim of this initiative is to create synergies between companies and public organisations.
“Disruptive innovations are typically created in highly uncertain environments where there might not even be a market in the first place, but instead it should be found or created. The purpose of the Laboratory is through experimental research and pilot projects to create models for business life to develop disruptive innovations and to seize opportunities created by the driving forces,” says Thomas Westerholm, Director of Laboratory of Business Disruption Research.
A central international research partner of the Laboratory is Harvard Business School which is one of the world’s leading centres of excellence in innovation research. Together with HBS, the Laboratory is preparing projects related to innovation management which will be launched in autumn 2018.